3 Things I Learned at MD & amp;M West on Day 3

1. Passion Is Overrated For me, the highlight of the entire three-day event was the closing keynote, "Adventurous 10X Thinking – Building the Resilient Mindset for Better Innovation" presented by multi-award-winning inventor and adventurer Sally Dominguez. Contrary to an infamous Steve Jobs quote about how you must be passionate about what you are doing in order to do great work, Dominguez says that's not actually true at all in terms of thinking and coming up with a truly disruptive, innovative idea. "In fact you can have amazing insight if you look from outside an industry that you have no intrest in what so ever, and you just use your brains and your imagination," Dominguez said. To illustrate her point she talked about Jim Henson, creator of The Muppets and Fraggle Rock. Henson revolutionized intergenerational communication with The Muppets, and yet he did not like puppets. "All he wanted was to be on TV and puppets were a medium to get there and because he was not completely into puppets, he didn't know how they worked or what the traditions were around them, and so he broke all the rules," Dominguez said. 2. In a Coke and Pepsi World, Be Red Bull This takeaway also came from Dominguez and her unconventional way of thinking about disruptive innovation. "Red Bull came in at a time when Coke and Pepsi were all about great taste, and they were about a big can for a low price, and beautiful people," Dominguez said. "Red B...
Source: MDDI - Category: Medical Devices Authors: Tags: Business Source Type: news