Infant food marketing strategies undermine effective regulation of breast-milk substitutes: trends in print advertising in Australia, 1950-2010.

Conclusions : Companies have adopted strategies to minimise the effects of the Code on sales and profit in Australia, including increasing toddler formula and food advertisements, increasing brand promotion to the public, and complying with more limited voluntary regulatory arrangements. Implications : Comprehensive regulation is urgently required to address changed marketing practices if it is to protect breastfeeding in Australia. PMID: 23895476 [PubMed - in process]

http://www.ncbi.nlm.nih.gov/pubmed/23895476?dopt=Abstract

Source: Australian and New Zealand Journal of Public Health - August 1, 2013 Category: Global & Universal Authors: Smith J, Blake M Tags: Aust N Z J Public Health Source Type: research

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