Another BI "Educational" Game That I Don't Get -- Literally!

Have you heard that Boehringer Ingelheim (BI) and Lilly have "stepped up their joint efforts to raise awareness of diabetes, launching the new educational game Complications Combat?" (see here).Of course, I had to be the first kid on the block to try it out. OK, maybe not the first ... according to the Leaderboard on the browser version, at least 4 people have tried it. The top 7 scores are owned by "SAI," whoever that is.The goal of the game or "task" you must perform is to "effectively manage Type 2 Diabetes and its complications before your patient's health level deteriorates. The longer your patient stays healthy, the higher your score." You keep your patient healthy by swiping objects that whiz by into the "Complications" or "Friends" areas. "Friends" include pills and healthy foods, "Complications" include stroke, foot ulcers, etc.Using the browser version (find it here) on my desktop computer was very challenging. My patient never stayed healthy for longer than 20 seconds and my top score was a weak 210 compared to Leaderboard high of 2830!I figured it had to do with the difficulty in "swiping" -- an iPhone type gesture -- using a mouse rather than a touchscreen. So I decided to try the iPad version and followed the link given (this). Unfortunately, the game is "not currently available in the U.S. store, but is available in the Hong Kong store."Whaaaa?That's odd! But I soldier on and switch stores and try to download the free game from the Hong Kong store. Whoops! My A...
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: gamification Boehringer Ingelheim Games Lilly diabetes Source Type: blogs