Promoting recruitment by rebranding the image of nursing.

This article describes the background and implementation of the rebranding project. It also details how the university's evidence-based rebranding strategy was designed to positively influence people to choose nursing as a career.
PMID: 31523941 [PubMed - as supplied by publisher]

Source: Nursing Standard - September 15, 2019 Category: Nursing Authors: Price S, MacMillan K, Awad C, Paynter M Tags: Nurs Stand Source Type: research