Trust for Online Social Media Direct-to-consumer Prescription Medication Advertisements

ConclusionsWe recommend that pharmaceutical marketers revise their current marketing policy and allocate in their budgets funding for online social media DTCA that are tailored to Asians/Asian Americans and include topics relating to bonding social capital. Pharmaceutical marketers may also want to employ easily accessible approaches for sharing online social media DTCA so that those with strong bonding social capital can connect with each other.
Source: Health Policy and Technology - Category: Health Management Source Type: research