Cross Team Collaboration: The Not So Secret Sauce of Success

Eli Lilly is now several years into just such a transformation, moving from the old advertising and sales model towards integrated and personalized customer engagement. 
The aim of the transformation is to serve consumers and health care providers with the right blend of content in the manner of their choosing...Pleaselogin to view the whole article - orsubscribe hereFor a free two week trial to EyeforPharma online, pleaseclick here.Related Content: Cancer Initiative Nets Collaboration AwardMultiple channels or multichannel: In search of digital communications that inspire partnershipsMaking The Digital LeapPrimary Event: Marketing and Customer InnovationPr écis: Much has been written about the value of patient- and customer-centricity in pharma but achieving this in the marketing mix typically entails a fundamentally different way of working. In fact, it demands nothing less than a revolution.Premium`: Freemium`: Freemium`Channels: MultichannelTags: CollaborationChannelimage: 

Source: EyeForPharma - June 27, 2019 Category: Pharmaceuticals Authors: Izzy Gladstone Source Type: news