Transformative direction of R&D– lessons from Amazon's endeavor

Publication date: Available online 11 June 2019Source: TechnovationAuthor(s): Chihiro Watanabe, Yuji TouAbstractAmazon jumped up to the world's top Research and Development (R&D) firm in 2017.Such a rapid and notable increase in R&D investment has raised the question of a new R&D definition in the digital economy, which Amazon insists includes both “routine or periodic alterations” (traditionally classified as non-R&D) and “significant improvement” (classified as R&D), as Amazon transforms the former into the latter during its R&D process.A convincing answer to this question will give rise to insightful suggestions regarding a new concept of R&D in the digital economy.

Source: Technovation - June 12, 2019 Category: Science Source Type: research