23andMe and AirBnB: Is Cultural Identity A Market For Consumer Genetic-Testing Companies?

23andMe and AirBnB announce their new partnership, but they are by no means the first. Does, and should, a cultural heritage market sit in direct-to-consumer genetic tests, and their associated partners?

Source: Forbes.com Healthcare News - June 1, 2019 Category: Pharmaceuticals Authors: Maxine Mackintosh, Contributor Source Type: news