Doctor on Demand Expands Reach with Walmart Collaboration and Coupon for Care

I continue to be interested in what is happening with first-tier (i.e., primary) healthcare. It's being shaken up by retail drug store, walk-in clinics likeMinuteClinic, urgent care centers, and virtual care. With for-profit companies now deeply embedded in the mix, aggressive marketing of services is being introduced and now a coupon is being used to attract customers to virtual care. Details were provided in as recent article (see:Doctor on Demand expands through Walmart collaboration) with an excerpt below:Walmart and the parent company ofMucinex are partnering withDoctor On Demand, a virtual care provider headquartered in California that has spread nationwide and is steadily expanding....RB, the English-based health and hygiene company, announced that consumers who purchase their products Mucinex, Airborne or Digestive Advantage at Walmart stores or through walmart.com would receive a limited-time offer for a medical video visit with a Doctor on Demand physician at no cost. Doctor on Demand already has a number of direct contracts with large employers including Walmart, Wells Fargo, Comcast, American and United Airlines. Employees at these companies are able to use Doctor on Demand services.Virtual care is a big part of the future of healthcare. It is not replacing face-to-face physician visits, but represents a less expensive, more convenient consumer care experience, exactly the direction the healthcare industry has been told to head. In-office visits are more...
Source: Lab Soft News - Category: Laboratory Medicine Authors: Tags: Healthcare Business Healthcare Delivery Healthcare Innovations Medical Consumerism Source Type: blogs