Tweets about hospital quality: a mixed methods study
Conclusions
Only a small proportion of tweets directed at hospitals discuss quality of care and there was no clear relationship between Twitter sentiment and other measures of quality, potentially limiting Twitter as a medium for quality monitoring. However, tweets did contain information useful to target quality improvement activity. Recent enthusiasm by policy makers to use social media as a quality monitoring and improvement tool needs to be carefully considered and subjected to formal evaluation.
Source: Quality and Safety in Health Care - Category: Health Management Authors: Greaves, F., Laverty, A. A., Cano, D. R., Moilanen, K., Pulman, S., Darzi, A., Millett, C. Tags: Open access Original research Source Type: research