Why I Will Be Attending Digital Pharma East

Rich Meyer initiated quite a controversy on his World of DTC Marketing blog when he posted a "guest" article by an anonymous "Senior Director for a top pharmaceutical company" who explained why he won't be attending ExL Pharma's Digital Pharma East conference this fall.Like my friend and fellow conference-goer Zoe Dunn, I have "such a pet peeve with people hiding behind an anonymous post without owning it." It's too bad that some pharma people feel the need to hide their identities when expressing their personal opinions.Meyer says there are "legal and regulatory roadblocks from his company" that prevent the author from identifying himself! That excuse sounds familiar -- it's the same excuse many pharma marketers have for not doing more in the digital realm despite the fact that their audience is there (read "Pharma DTC Advertising Spend vs. Time Consumers Spend in Various Media").Before I critique the author's argument, some full disclosure. Pharma Marketing News, which I publish, is a Media Partner for this event, which means that ExL Pharma is a client of mine. In fact, almost ALL pharma conference producers are clients of mine and I get to attend many of these conferences because I get press passes or I get free registration because I am a speaker. In fact, I will be speaking -- for 5 minutes -- at the end of Mobile Day at Digital Pharma East where I will announce the winners of the 5th Annual PharmaGuy...
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: Conference Digital Pharma Source Type: blogs