Mobile App Usage Surges. Will Pharma Ads Follow?

According to the 2014 U.S. Mobile App Report by Comscore, U.S. digital consumers now spend more time using mobile apps than they do  on desktop computers (see chart below)."Total U.S. digital media time spent has jumped 24 percent in the past year, driven by a surge in mobile app usage, which increased 52 percent," noted the report."While mobile usage has been growing fast, it has not come at the expense of desktop computer usage, which still managed to grow by 1 percent. Apps drive the vast majority of media consumption activity on mobile devices, accounting for approximately 7 out of every 8 minutes."Despite this, mobile apps have not been attracting the dollars its audience warrants, says Comscore. I know of one pharma company, however, that has cleverly and successfully promoted one of its drugs via a mobile app.Read more »
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: Apps Mobile Advertising Source Type: blogs