FDA's Social Media Guidance Webinar: A Third Guidance Needed for Mobile Devices?

Yesterday, the FDA hosted a public webinar to "further" the Agency's "communications with stakeholders, media and the public" about recently-published social media guidelines.Unfortunately, I did not learn of this until it was too late -- registration to attend was closed. So, I urged those attending to live tweet during the webinar using the #fdasm hashtag.If you read those tweets, you'll soon discover three things:First, there were so many technical difficulties, the whole thing seemed to be heading for an epic #FAIL. Eventually, however, people were able to hear what was being said.Second, when participants could actually gain access and hear what was being said, they were surprised that the FDA was simply reading the guidance documents verbatim."The #FDASM webinar, a haiku: Reading verbatim. Good use of my precious time? I'm not sure it is," tweeted @whendanieltalks.This reminded me of Moses reading the ten commandments to the Israelites, who afterward agreed to obey those laws. Whether or not the pharma industry will obey the current drafts of FDA's "ten commandments" remains to be seen. Personally, I think the industry wants to send Moses back up the mountain.The third thing people discovered was that, for a while, it seemed there would be no time for questions. But I guess a few were allowed and answered.So, what was the main takeaways?Read more ยป
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: #fdasm Guidance Mobile social media Source Type: blogs