What is the main expense in social media marketing?
Social media may be free, but as marketing on this digital platform grows more sophisticated, it also gets more expensive!
A recent report from the Social Media Marketing University found that largest expense in social media budgets is staff, accounting for 37% of costs. So, how do they spend their time?
60% of respondents report that content development requires the bulk of the time dedicated to social.
12% spend time on strategy development.
10% said posting the content was the biggest time investment.
8% spent time on listening and monitoring.
Only 4% of employee time was spent on measuring!
Time Spent Marketing on Social Media
Other interesting findings ::
75% of businesses report that the time spent on social media has increased since last year, and 55% report that social spending has also increased.
Nearly 70% manage four or more social profiles.
Top social media expenditures include internal staff compensation (37%), social advertising (18%), external staff compensation (10%) and content (7%).
77% report that based on the results they’ve achieved, social media is worth the time and money invested.
About the survey ::
Social Media Marketing Universities survey was conducted April 1-15 via Survey Gizmo. 1060 small business owners, social strategists, and C-Level executives were surveyed.
Source: Nicola Ziady - Category: Medical Marketing and PR Authors: Nicola Ziady Tags: interactive marketing strategic social media Source Type: blogs
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