What is the main expense in social media marketing?

Social media may be free, but as marketing on this digital platform grows more sophisticated, it also gets more expensive! A recent report from the Social Media Marketing University found that largest expense in social media budgets is staff, accounting for 37% of costs. So, how do they spend their time? 60%  of respondents report that content development requires the bulk of the time dedicated to social. 12% spend time on strategy development. 10% said posting the content was the biggest time investment. 8% spent time on listening and monitoring. Only 4% of employee time was spent on measuring! Time Spent Marketing on Social Media   Other interesting findings :: 75%  of businesses report that the time spent on social media has increased since last year, and 55% report that social spending has also increased. Nearly 70% manage four or more social profiles. Top social media expenditures include internal staff compensation (37%), social advertising (18%), external staff compensation (10%) and content (7%). 77% report that based on the results they’ve achieved, social media is worth the time and money invested. About the survey :: Social Media Marketing Universities survey was conducted April 1-15 via Survey Gizmo. 1060 small business owners, social strategists, and C-Level executives were surveyed.
Source: Nicola Ziady - Category: Medical Marketing and PR Authors: Tags: interactive marketing strategic social media Source Type: blogs