10 tips for promoting your research online

Promoting your research online is vital if you need to provide evidence of the reach and potential broader influence of your work, particularly when applying for promotion or tenure and funding. Here are some top tips to help you get started: 1. Put together a strategy Begin by thinking about which researchers and other audiences will be interested in your research, the disciplines they work in, and where they can be found. Are they within your institution, or somewhere further afield? Next, think about the channels that would be most suitable for to promoting your work to your intended audience. It can be a good idea to start by looking at the channels that other researchers publishing in your field have used to get their work noticed. One way to do this is to use the Altmetric Bookmarklet. 2. Write a summary You might want to consider writing a plain English summary of your work, focused on making it more accessible to a wider audience. This will provide a good lead into your research and encourage more people to read your article. You could then post the summary to online discussion groups and forums that you think might find it relevant. Or, if you’d rather go that extra mile, why not put together a short video summarising your work and sharing it via websites such as Wesharescience.com. 3. Make your data available Publishing an article doesn’t tell the full story of your research. You can make images, files and other outputs associated with it available through a di...
Source: BioMed Central Blog - Category: General Medicine Authors: Tags: Technology Uncategorized altmetric Promotion research Source Type: blogs