Taylor & Francis Partner with ReadCube on Highly-Successful Share More Easily Book Pilot

Taylor & Francis Group, a leading publisher of specialist academic books and journals and part of Informa PLC, has completed a successful pilot of its Share More Easily program in partnership with ReadCube, a Digital Science technology company. Launched in June 2017, the program was designed specifically to support Taylor & Francis’ book authors and offered special sharing links to free-to-read full-text versions of their complete books. These links could then be easily shared across social media, scholarly collaboration networks, or emailed to those in their network – opening new channels to promote visibility and extend the reach of work across the academic community. The Share More Easily pilot included 600 titles across HSS and STM: 300 received sharing links to promote their work and 300 did not – the latter acting as a control group. Initial feedback surveys to authors and editors have resulted in positive feedback with 100% of respondents highlighting the importance of sharing full-text in the promotion of their published work and 98% confirming they would use these links if available to them in the future. Alan Jarvis, the Global Publishing Director of the Books division, had this to say: “We are always striving for new ways to assist our authors in the promotion and dissemination of their research, and this pilot has given us some fascinating insights. The content was viewed in 174 countries, and over half came from outside our core market...
Source: News from STM - Category: Databases & Libraries Authors: Tags: Digital Featured Source Type: news