Ashfield to host webinar on Patient Support Programs on September 26th

Patients, payers and healthcare professionals have high expectations for patient support programs (PSPs). Pharma’s ambition is to deliver a truly differentiated service with measurable results and improved patient outcomes. But is this ambition always achieved? Discover 5 ways to make your PSP a success: Get invaluable insights based on 12 years’ experience of creating successful PSPs Learn to design, deliver and measure a program that really stands out Take away practical dos and don’ts that will change the way you think about PSPs Answer the questions: How do we define success and add value to lots of different stakeholders – internally and externally? How can we understand patients’ needs and use individualized care plans to successfully change behavior? What does a ‘single view of the patient’ really mean and how does it work? What tactics can we use to enroll more patients? A successful Patient Support Program should serve the needs of the patients and improve adherence, but each organization has its own set of goals and objectives. On the webinar, you’ll learn how to guide the process of defining the goals, measuring them, working with stakeholders and the common assumptions that should be avoided. Even when you have the strongest plan and most concise goals, it’s imperative to understand the patient. In this webinar, you’ll also learn the value of patient personas and segmentation as keys to success. If you have been following the Patient Suppor...
Source: Ashfield Healthcare News - Category: Pharmaceuticals Authors: Tags: Ashfield Source Type: news