Despite Privacy Worries, Consumers Trust Apple With Their Health Data

These days, everyone seems to want access to consumer health data. We’re talking not just about healthcare companies, but also financial firms, insurance companies and technology giants like Apple, Google and Amazon. Consumers have every reason to be concerned how their data is used, as companies outside of the healthcare realm, in particular, might use it in ways that make them uncomfortable. After all, these health-related companies may not have to follow HIPAA rules. Not only that, laws that govern data collection of any kind are still evolving on the state and federal level. It’s just not clear where privacy rules for health data are going. Troubling ambiguities like these may be why 37% of the 1,000-plus people responding to a new Twitter poll said they wouldn’t share their data with anyone. Perhaps they’ve begun to realize that companies like Google could do a lot of harm if they act recklessly with the health data they’re accumulating. Nonetheless, there’s at least one company they trust more than others with their PHI, according to the poll, which was conducted by a CNBC writer. That company is Apple, says columnist Christina Farr. When asked which companies they trust with the health data, 41% picked Apple. Meanwhile, Google and Amazon came in at 14% and 8% respectively. That’s a pretty big gap. Why do consumers trust Apple more than other technology companies?  It’s far from clear. But Andrew Boyd, a professor of biomedical and health inform...
Source: EMR and HIPAA - Category: Information Technology Authors: Tags: EHR Electronic Health Record Electronic Medical Record EMR Health Information Governance Healthcare HIPAA General Amazon Apple Christina Farr CNBC Google Lucia Savage Omada Health Source Type: blogs