What Should Coffee Shops and Healthcare Organizations Have in Common?

The following is a guest blog post by Sarah Bennight, Marketing Strategist of Stericycle Communication Solutions as part of the Communication Solutions Series of blog posts. Follow and engage with them on Twitter:@StericycleComms Several months ago, I failed to get up in time for my normal coffee brew. So on the way to work, I decided to stop at a local Starbucks to grab a latte. The drive-thru was packed. Panicking, I stepped inside where the line was sure to be shorter. It was not. As I waited, I noticed folks walking in and going straight to the barista bar, giving an order, and receiving it immediately. No line. No wait. What was this amazing service and why didn’t I receive it? I felt left out of cool kids club as I waited my turn and finally arrived 3 minutes late to work. After searching my junk email, I found several emails touting a new order in app and pay service. With my busy lifestyle and love of coffee, I thought this was too good to be true. Next time I was running late, I opened the app and ordered my favorite beverage with one hand while putting on makeup with the other. I felt like a true VIP when I sauntered into my local cafe and whispered my order to the barista, who had my drink ready and waiting. You can bet, if I need a coffee on a hurried morning, I will remain loyal to the pre-order app from Starbucks. It’s just too easy. With increasingly busy lifestyles and the need to complete more in less time, consumers look for the quickest and easiest ...
Source: EMR and HIPAA - Category: Information Technology Authors: Tags: Digital Health Healthcare HealthCare IT Patients Communication Solutions Series Health Care Communications Online Patient Self-Scheduling Patient Appointment Reminders Patient Experience Stericycle Stericycle Communication Solutions Source Type: blogs