Maverick Publishing Specialists to launch two new service packages (and announce new Associates) at this year ’s Frankfurt Book Fair

Maverick Publishing Specialists, the specialist strategic consultancy and outsource services company for the publishing industry, today announced that in conjunction with Lettie Y. Conrad Consultancy, they will be launching two new specialist publisher support packages at this year’s Frankfurt Book Fair. And in related news, Maverick will also be unveiling 3 new Associates who are joining the ranks of their worldwide consultancy team. Maverick have established 5 bespoke “turn key” support services in the areas of Marketing, Market Research, Content Management and Supplier / Vendor selection that are already retained by several clients from many market sectors and regions. At the Frankfurt Book Fair, this year, Maverick will be launching two product-focused services for Publishers of all types. The “Product Development & the Researcher Experience” package is exclusive to Maverick and is designed to assist clients with all aspects of their “user experience.” Publishers often struggle to translate an operational awareness of researcher and customer experiences into commercial success for digital products – whilst their long-term success often depends on a new approach to managing products. User-centered, evidence-based programming accelerates product innovation, and optimizes engagement and downloads. By generating an accurate view of users to translate into defined strategies, this new suite of Maverick services will provide publishers and institutions w...
Source: News from STM - Category: Databases & Libraries Authors: Tags: European Featured Source Type: news