Cultural variation in antismoking video ads between the United States, Taiwan, and China

In conclusion, the countries used different targeting strategies and approaches during message delivery. Although China’s neighboring country, Taiwan, has many similar cultural aspects, including the same language, they are greatly influenced by US antitobacco campaigns. As a result, Taiwan’s tobacco campaigns appear to have similar components to both China and the United States. Further research is warranted to understand the reasons for each method and to examine the effectiveness of the ads in reducing smoking rates.

Source: Health Education Research - September 14, 2016 Category: Research Authors: Wong, T.-J., King, J. L., Pomeranz, J. L. Tags: ORIGINAL ARTICLES Source Type: research