Baker & Taylor Launches Global Publishers Services

Baker & Taylor, the premier worldwide distributor of digital and print books and entertainment products, today announced the launch of Baker & Taylor Global Publishers Services (GPS) – a new business unit specializing in providing client publishers with international sales and marketing services, an industry leading speed to market supply chain and digital to print services. The GPS model will offer tailored services to publishers whose content has a strong global audience and who recognize international sales as a strategically critical piece to their overall growth. Through GPS, publishers can reach multiple sales channels, including traditional retail, online retailers, schools, libraries and consumers through e-commerce platforms. The team is led by Chitra Bopardikar, Vice President & General Manager, who brings over 20 years of global sales experience. In her previous role at PGW and Perseus, Chitra helped build an international sales and client service offering for one of the US publishing industry’s largest group of independent publishers. “This new business unit under the leadership of an industry veteran like Chitra leverages the company’s superb global logistical and IT infrastructure to help publishers effectively offer their content in both developed and emerging countries around the world as the use of the English language continues to increase exponentially. In so doing Baker & Taylor’s partnership role with publishe...
Source: News from STM - Category: Databases & Libraries Authors: Tags: Featured World Source Type: news