Ethnic named practice?

I'm considering starting a direct primary care practice and was going to go with "Mylastname Direct Primary Care", but my last name is very ethnic and not easy to pronounce. In my professional career I have always gone by Dr. X and worry that doing my last name will be a mistake. The marketing specialists I have discussed the topic with have said there are positives and negatives to both, but I am unsure what route to take. Any recommendations?
Source: Student Doctor Network - Category: Universities & Medical Training Authors: Tags: Internal Medicine and IM Subspecialties Source Type: forums