How a revamped Green Media Product hopes to solve ‘problematic placements’

The marketing industry’s efforts to showcase its environmental wares will peak as Earth Day 2024 (April 22) draws ever closer, with ad tech players eager to demonstrate their efforts to minimize the sector’s carbon footprint. Ahead of this, Brian O’Kelley’s Scope3 unveiled GMP+, the latest…#greenmediaproduct #sharethrough #globalplacementid #sharethroughcmo #benoitskinazi #gmp #greenpmps #mfa #doubleverify #integraladsciencedv
Source: Reuters: Health - Category: Consumer Health News Source Type: news