Can kosher food be hip? Manischewitz is betting its rebrand on it

What makes this Passover different from all other Passovers? It may be the box of matzoh on your kitchen table. Manischewitz, the 136-year-old Kosher food brand synonymous with Passover, has changed its look in a bid for new customers, especially the culturally curious. The new tangerine packaging…#passovers #passover #jews #egypt #shaniseidman #manischewitz #jewish #hebrew #kayco #jkrglobal
Source: Reuters: Health - Category: Consumer Health News Source Type: news