In a Tough Market, Distributors Must Take a Pragmatic Approach, Banijay ’s Cathy Payne Says: ‘You’ve Just Got to Be Scrappy’

At Series Mania Thursday, Cathy Payne, CEO of distributor Banijay Rights, said it is “tough out there” in the post-peak market for scripted content. “It is challenging to fund scripted, especially at the high-end. In a market where a couple of years ago you may have been able to take a larger risk…#seriesmania #cathypayne #banijayrights #payne #londontvscreenings

Source: Reuters: Health - March 21, 2024 Category: Consumer Health News Source Type: news