Branded YouTube Series Drives Awareness For HIV Prevention

GSK’s ViiV Healthcare, the only pharma firm solely focused on HIV/AIDS care, has launched a short-form YouTube comedy series, “Backseat Hotseat,” that’s branded under its preventive medication, Apretude. Introduced in early 2022, Apretude is a PrEP (pre-exposure prophylaxis) drug, but unlike other…#gsk #viivhealthcare #backseathotseat #prep #jerryseinfelds #carsgettingcoffee #phoeberobinson #matteolane #bithiahlafontant #marketingdaily
Source: Reuters: Health - Category: Consumer Health News Source Type: news