Going 'Super Value in New Zealand: cigarette pricing strategies during a period of sustained annual excise tax increases

Conclusions Between 2010 and 2020, NZ tobacco companies introduced more Super Value cigarette brands and shifted excise tax increases to reduce the impact these had on low-priced brands. Setting a minimum retail price for cigarettes could curtail tobacco companies’ ability to undermine tobacco taxation policies designed to reduce smoking.
Source: Tobacco Control - Category: Respiratory Medicine Authors: Tags: Open access Original research Source Type: research