Austin-Based Vital Interaction Closes $15M Series A Funding Round to Revamp Patient Communication with Hyper-Personalization

Vital Interaction, a healthcare technology company that combines healthcare data, business intelligence, and workflow automation, today announced the closing of $15 million in Series A funding led by Austin-based Next Coast Ventures. Vital Interaction uses key practice and patient data to ensure patients follow through on prescribed care plans, recalling and reactivating both new and existing patients to encourage follow-up appointments and reduce patient churn. It uses appointment, clinical, and billing data to generate automated, customizable campaigns for targeted patient outreach. By analyzing millions of these patient touchpoints, Vital Interaction enables hyper-personalization of patient communications, improving patient retention, reducing no-show appointments, and re-engaging existing patients. Through carefully designed workflows, Vital Interaction automates sending these patient touchpoints, introducing new ways for care providers to share critical health information with patients. “The industry has been woefully behind in finding ways to automate the time-consuming and complex process of patient communication; current modes of communication are often generic, resulting in a poor patient experience,” said Ben Chapman, CEO at Vital Interaction. “We believe our data and carefully designed communications streams will ensure that patients adhere to even the most complex long-term care plans, improving their health outcomes and quality of life.” Vital Interaction...
Source: EMR and HIPAA - Category: Information Technology Authors: Tags: Health IT Company Healthcare IT Ben Chapman Health IT Funding Health IT Fundings Health IT Investment Michael Smerklo Next Coast Ventures Vital Interaction Source Type: blogs