Innovaccer Announces Acquisition of Cured, Ushering in a New Era of Patient Experience

Innovaccer Acquires Leading Digital Marketing and Customer Relationship Management (CRM) Platform to Transform the Patient Experience, Succeed with Value-Based Care, and Accelerate Growth Innovaccer Inc., today announced that it has acquired a 100% stake in Cured, a leading digital marketing and CRM platform for healthcare. This strategic move marks a significant milestone in Innovaccer’s commitment to revolutionize healthcare. With this transaction, Innovaccer will add over 20 health systems and digital health clients to the company’s current portfolio of over 95 customers. The acquisition of Cured deepens Innovaccer’s commitment to delivering a market-leading Healthcare Experience Platform (HXP). Cured’s expertise in patient and member outreach, engagement, and growth strategy paired with Innovaccer’s CRM capabilities will accelerate innovations that improve not only the patient experience but also the outcomes. “This acquisition perfectly complements our forward strategy, which revolves around three central pillars: value, transitioning from fee-for-service to value-based care; experience, moving from encounter-based care to experience-driven care; and productivity, shifting from burnout to AI-driven productivity,” said Abhinav Shashank, Co-Founder and CEO at Innovaccer. “We disrupted VBC by building a healthcare-specific data platform and ultimately leading the market in value-based care. We enhanced productivity by launching the largest AI healthcare ...
Source: EMR and HIPAA - Category: Information Technology Authors: Tags: Health IT Company Healthcare IT Abhinav Shashank Andrew Sawyer Ashmer Aslam Cured Health IT Acquisitions Healthcare M&A Innovaccer Innovaccer Inc. Rohit Narayan Source Type: blogs