MSD breaks ties with agency involved with Poonam Pandey

MSD, the Indian affiliate of US drug giant Merck, has terminated its association with Schbang, the creative marketing solutions agency involved in the controversial publicity stunt by model Poonam Pandey faking her own death. Schbang, along with Pandey and media outlet Hauterfly, carried out the stunt to raise awareness about cervical cancer, but it backfired.
Source: The Economic Times Healthcare and Biotech News - Category: Pharmaceuticals Source Type: news