Security Cameras for Fish Owners and Headphones for Golfers: How Media Agencies Find New Customers for Clients

Media agencies sometimes stumble upon audience data significant enough to impact product strategy. To advertise its HomeHawk security camera, Panasonic was working with Robert Douglas and Boris Litvinov, two former Dentsu Media leaders who together founded the full-service agency Left Off Madison.…#homehawk #panasonic #robertdouglas #borislitvinov #dentsu #leftoffmadison

Source: Reuters: Health - January 16, 2024 Category: Consumer Health News Source Type: news