Amazon ’s New Prime Benefit Is a Wake-Up Call for Traditional Health Systems

The following is a guest article by Sonia Singh, Chief Insights Officer at AVIA Health Amazon’s latest venture into healthcare, the integration of One Medical into its Prime service, marks a significant shift in the healthcare industry. With over 170 million Prime subscribers, Amazon’s move promises an affordable healthcare option at just $9 per month at a time when the nation faces a shortage in primary care, with demand significantly outweighing supply. Delivering a scalable, financially viable model that can actually provide the necessary impact on health outcomes would have transformative effects on the industry. However, it remains to be seen whether Amazon can successfully navigate the complexities of healthcare delivery—a challenge that has stymied the company in the past.  A New Horizon in Healthcare Accessibility Amazon’s foray into healthcare isn’t entirely new. The tech giant has already made inroads into this sector with Amazon Pharmacy and Prime Rx, existing services that offer medication access and discounts. However, the integration of One Medical with the company’s Prime offering is a game-changer, extending beyond pharmacy services and into the realm of actual medical care, blending on-demand virtual and in-person visits. This model is particularly relevant in today’s healthcare landscape, where patients often endure long waits and rushed, impersonal appointments for even basic check-ups. For consumers, this integration mean...
Source: EMR and HIPAA - Category: Information Technology Authors: Tags: Ambulatory C-Suite Leadership Health IT Company Healthcare IT Telemedicine and Remote Monitoring Amazon Amazon Healthcare Amazon Prime AVIA Health Concierge Medicine Healthcare Accessibility One Medical Sonia Singh Telehealth Source Type: blogs