Emotional Appeals and Norms: How Normative Perceptions Moderate the Persuasive Impacts of Discrete Emotional Appeals within Tobacco Pictorial Warnings in China

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Source: Health Communication - November 10, 2023 Category: Health Management Authors: Ran TaoXinyi WangYidi WangHeyu YaoShiwen WuJiaying LiuSijia Yanga School of Journalism and Mass Communication, University of Wisconsin-Madisonb Annenberg School for Communication, University of Pennsylvaniac Department of Communication, University of Cali Source Type: research