From Watching to Calling: Linking Variations in an Entertainment-Education Storyline with Calls to a Health Hotline
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Source: Health Communication - Category: Health Management Authors: Sapna SureshStefanie Z. DemetriadesNathan WalterJorge A. MontoyaAaron PlantKriss BarkerCecilia Orva ñanosJessica Carranzaa Department of Communication Studies, Northwestern Universityb Department of Communication Studies, DePaul Universityc Sentient Rese Source Type: research