CMO Council Data Shows Concerns Of Economy, CFO Collaboration

Marketing leaders are not prepared to weather investments in a challenging economic environment. Only 10% strongly believe their marketing investments position them to emerge from economic turmoil ahead of the competition, according to Chief Marketing Officer (CMO) Council data released this week.…#cmo #cmocouncil #marketingfinance #kpmgllp
Source: Reuters: Health - Category: Consumer Health News Source Type: news