Avicii ’s ‘True’ at 10: How a Disastrous Debut Performance & Unlicensed SoundCloud Mix Made the Album a Global Hit

Per Sundin had seen the future. Then the President of Universal Music Nordic, Sundin was invited to Ibiza to see Swedish House Mafia play their 2008 residency at Pacha. “It was like, ‘When are they going on stage? Half past two? In the morning? Oh my god,'” recalls Sundin, who at this time was not…#universalmusicnordic #ibiza #swedish #stockholm #timberg #ashpournouri #avicii #fadeintodarkness #levels #wakemeup
Source: Reuters: Health - Category: Consumer Health News Source Type: news