Apple ’s BIS acquisition is a bet on a classical music catalogue, and on building cred in the industry

More than 80% of the music we listen to today is delivered over streaming, according to figures from last year. But when you look at classical music, it’s been a stubborn hold-out, accounting for just a tiny fraction of that, with just 0.8% of streams (and that’s in the stream-friendly market of…#apple #bis #sweden #robertvonbahr #applemusicclassical #platoon #robertschumann #taylorswift #alexross #newyorker
Source: Reuters: Health - Category: Consumer Health News Source Type: news