Media Buying Briefing: Is Q4 scatter in video going to be tight for the first time since the pandemic?

It’s no secret among media sellers of video ad time that this almost-concluded upfront marketplace, representing more than $20 billion in advertiser dollars, was a buyer’s market. Televised sports remains the last bastion of strength for linear TV (broadcast and cable) in a writers’…#televised #lineartv #linear #q4 #q3 #seanmccaffrey #gstv #screenvision #ctv #christinemartino
Source: Reuters: Health - Category: Consumer Health News Source Type: news