Modernizing Marketing Strategies for Social Media and Millennials in Dermatology

Social media platforms are changing the way by which healthcare professionals interact with patients, especially the younger, millennial population. This new mode of communication provides unique marketing opportunities to reach younger generations, primarily via Facebook, Instagram, YouTube, Snapchat, and TikTok. These platforms have already become one of the primary mechanisms by which entertainment, news, and information is consumed, shared, and disseminated in this age group. It is important to understand these evolving dynamics in order to take full advantage of the opportunities that these platforms confer for creating and executing marketing strategy for dermatologists and clinics.

Source: Clinics in Dermatology - July 10, 2023 Category: Dermatology Authors: Ryan C Kelm, Omer Ibrahim Source Type: research