Healthcare Innovation Funding – Current Factors to be Aware of and Navigating Long Buying Cycles

You’ve finally done it! You spent what’s felt like several lifetimes working on your innovative product and poured your blood sweat and tears into this, but you did it. You’ve just completed all of the designs and plans for your new startup or a new product. Unfortunately, that’s not the end. Now it’s time to figure out how to not only get others on board with your vision, but to fund the rest of the marketing, sales, and support effort as well. But don’t get too stressed out! We are here to help you. There are two important things to keep in mind when working to acquire funding: (1) what factors are influencing funding for healthcare startups and innovation right now and (2) how to navigate long buying cycles to successfully bring your product to market. To get you the best advice, we reached out to our brilliant Healthcare IT Today Community to share their insights on these two points. The following is what they had to share. Sally Frank, WW Lead – Health & Life Sciences| Microsoft for Startups at Microsoft When building the a solution and company from the ground up, considering the buying cycle and mapping it out is as important as building the solution. Specifically, identifying advisors, clinicians or staff that can mimic the personas you plan to target, enables you to get feedback on the product at key milestones, increasing the likelihood that your product and go-to-market strategy will resonate with prospective customers. Add...
Source: EMR and HIPAA - Category: Information Technology Authors: Tags: C-Suite Leadership Health IT Company Healthcare IT Alex Rothberg Dan Martin Debiopharm Dr Michael Rivers Eric Demers Frederico Ferreira Braga Graham Gardner GSR Ventures Health2047 Healthcare Innovation Funding Healthcare Startup Source Type: blogs