Why Trustworthy AI is Key to Preventing the Erosion of Trust at Scale

“With Artificial Intelligence we now have the ability to erode trust at scale” Reggie Townsend, Vice President of Data Ethics at SAS made that statement to a room full of clients, data analysts, AI experts, and media at the SAS Innovate conference. That attention-grabbing line was Townsend’s opening to an engaging keynote on the need for “Trustworthy AI” and thoughtful incorporation of ethics into the AI conversation. Healthcare IT Today had the opportunity to sit down one-on-one with Townsend to learn how SAS is infusing ethics and trustworthiness into their operations. We also wanted to hear more about the company’s pioneering AI work with Erasmus University Medical Center (Erasmus MC) and Delft University of Technology (TU Delft). Trustworthy AI Townsend’s provocative statement comes from his concern over the potential use of AI to spread misinformation – both intentionally and unintentionally – and how that can erode trust across all industries and throughout society. He used deep-fake technology (where AI is used to generate visuals of people saying/doing things that are realistic in appearance) as an example. Not long ago a deep-fake photo of the Pope wearing a puffer jacket went viral. That photo was clearly a joke, but it illustrated the power that AI-generated visuals can have on public perception. “It doesn’t take too many leaps to think about what happens if we can’t trust what we see and hear,” said Townsend. “This is unsettling...
Source: EMR and HIPAA - Category: Information Technology Authors: Tags: AI/Machine Learning Analytics/Big Data Health IT Company Healthcare IT Hospital - Health System elft University of Technology Erasmus MC Erasmus University Medical Center Health Equity Healthcare AI Healthcare AI Ethics Reggie Townse Source Type: blogs