Revolutionizing health care: lessons from Michael Jordan ’ s partnership with Nike

One of the more-anticipated movie releases in my household this spring was Air, which tells the story of Nike’s now-famous partnership with Michael Jordan. Their landmark shoe deal redefined what it meant to be a professional athlete: players evolved beyond serving as brand ambassadors to become brands unto themselves. Jordan’s partnership with Nike marked a Read more… Revolutionizing health care: lessons from Michael Jordan’s partnership with Nike originally appeared in KevinMD.com.
Source: Kevin, M.D. - Medical Weblog - Category: General Medicine Authors: Tags: Finance Practice Management Source Type: blogs