Macy ’s embraces TikTok’s main character energy as it seeks younger shoppers

The concept of being the “main character” of one’s own life first emerged on TikTok in 2020, a few months into the COVID-19 pandemic, when creators such as Ashley Ward started using the term to encourage people to appreciate “the little things that make [life] so beautiful” and prioritize things…#tiktok #ashleyward #maincharacter #macy #stylecrew #bbdonewyork #chesneyjensen

Source: Reuters: Health - March 16, 2023 Category: Consumer Health News Source Type: news