Efficacy and acceptability of & #x2018;nudges & #x2019; aimed at promoting pre-exposure prophylaxis (PrEP) use: a survey of overseas born men who have sex with men

Nicholas Fidler, Ivo Vlaev, Kelly Ann Schmidtke, Eric P. F. Chow, David Lee, Daniel Read, Jason J. Ong Nudge theory argues that a large portion of human behaviour is the result of how choices are presented to us, as opposed rational considerations such as which choices are in our best interests. ‘Nudges’ are interventions that allow policy makers to cheaply alter behaviour without significantly changing economic incentives. We investigate the use of these techniques as tools to increase awareness of pre-exposure prophylaxis, an effective HIV prevention strategy, among overseas-born men who have sex with men in Australia.
Source: Sexual Health - Category: Sexual Medicine Authors: Source Type: research