Backlash Or Marketing Savvy? M & Ms And The Perils Of Brands Playing The Culture Wars

Here’s an excerpt from this week’s CxO newsletter. To get it to your inbox, sign up here. This week, after reading that the candy company Mars Wrigley was putting its new female candy characters “on pause” because they’d disrupted the peace of a polarized population, I was reminded of another…#cxo #marswrigley #jerryfalwellsr #tinkywinky #magicroundabout #katiecouric #falwell #tuckercarlson #future #honey
Source: Reuters: Health - Category: Consumer Health News Source Type: news
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