Ikea looks to bolster its in-house capabilities in a ‘post-catalog era’

Ikea wants to simplify its content creation. That’s why this past summer the retailer created a content factory, Ingka Content Factory, of roughly 60 of its employees in Malmö, Sweden. “We have gathered some of the capabilities we had in-house already,” said Belén Frau Uriarte, global…#davidnovak #copenhagen #ingkacontentfactory #ikea #frauuriarte #belénfrauuriarte #cocacola #sweden #sony #malmö

Source: Reuters: Health - January 13, 2023 Category: Consumer Health News Source Type: news