The New Rules of Healthcare Platforms: Platform Thinking Expands from “ Technology ” to Business Model & Strategy
by Vince Kuraitis, JD/MBA and Randy Williams, MD
Today in healthcare, platforms are understood mostly as "technology". That's not wrong, but it's limiting. We want to offer you a more expansive view of platforms, and in turn, understand platforms as being more than just technology.
This post is the third in our series on The New Rules of Healthcare Platforms. In this essay, we will:
Explain why platform business models are NOT new
Share a survey of health plan execs that documents a view of platforms as "technology"
Explain how network effects are the North Star of platform business models and strategy
Expand your view of platforms beyond just “technology”
Platform Businesses are Not New
Platforms facilitate connections.
While digital technologies have turbocharged platforms, platform business models are not new. Here are some examples:
Bazaars, shopping malls, swap meets, auctions: connecting buyers and sellers
Magazines, newspapers, broadcast TV, radio: connecting readers, viewers, and listeners with advertisers
Credit cards: connecting retailers and cardholders
Real estate multiple listing services: connecting sellers and brokers
In healthcare, the National Resident Matching Program: connecting medical graduates with residency programs
The post The New Rules of Healthcare Platforms: Platform Thinking Expands from “Technology” to Business Model & Strategy appeared first on The Healthcare Platform Blog.
Source: e-CareManagement - Category: Information Technology Authors: Vince Kuraitis Tags: Expertise in Platform Strategy & Business Models network effects platform thinking Source Type: blogs