UNISON launches next stage of cost of living campaign

UNISON moves into the next stage of Together We Rise, the union’s cost of living campaign today. The campaign, which was launched to members at this year’s national delegate conference and at the TUC #DemandBetter rally in London in June, will now be seen by the wider public. The launch comes on the back of 80,000 people (at the time of publication) signing the union’s petition calling on new Prime Minister Liz Truss to prioritise pay rises over tax cuts, with over 26,000 tweet actions asking the PM and Chancellor Kwasi Kwarteng to #EndThePayCrisis ahead of the emergency budget held on 23 September. Instead of ending the pay crisis, the chancellor’s budget seemed to focus on measures to benefit some of the highest earners in the country, including scrapping the cap on banker’s bonuses and removed the top tax band. In response, UNISON’s general secretary Christina McAnea said: “The government has ditched levelling up for an all-out offensive to make the wealthiest even richer”, adding: “The country and its teetering public services deserve much better”. The public launch of Together We Rise will feature a massive external-facing advertising campaign and social media push, with new campaign videos and social media graphics as well as a UK-wide billboard campaign, all featuring real UNISON members. This will include bursts of press and digital advertising across various platforms, all of which have been planned and scheduled using in-depth data mapp...
Source: UNISON meat hygiene - Category: Food Science Authors: Tags: Article News cost of living together we rise Source Type: news