Slugging: TikTokTM as a source of a viral “harmless” beauty trend

“Slugging” is a viral beauty trend on TikTokTM that entails slathering a petrolatum-based ointment on the skin as a last step in your evening skincare routine. Due to its occlusive nature, “slugging” has a potential risk for harm. Here, we screened top 50 TikTokTM videos on “slugging” an d analyzed upload source, content, and quality of each video. Overall, 18 (36.7%) videos were deemed educational, discussing risks and/or benefits. By upload source, healthcare providers (HCPs) created more educational videos (87.5%, p=0.009), while online influencers created more patient experience videos (43.3%).

Source: Clinics in Dermatology - August 8, 2022 Category: Dermatology Authors: Kyla Pagani, Danitza Lukac, Rebeca Martinez, Kelli Jablon, Jean S. McGee Source Type: research